Small-Scale Research Tips

…kind of random, but maybe useful

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A client asked for some tips on creating a survey for their first small-scale research recruiting respondent. Worth sharing:

When you want to learn from others, whether it’s via an interview or survey or any other way, I find there’s always a tension: there’s what you REALLY want to know, and then there’s real or perceived constrains on what you can actually learn, ask, etc. For example:

In general:


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