MY WORK
My work attempts to answer the question of how outsiders – those without a strong network or other tailwind – get access to better opportunity than they started with.
HOW I SHARE WHAT I LEARN
I’m working to consolidate it all here, but until then there’s this hot mess:
Books
- The Positioning Manual for Indie Consultants: https://philipmorganconsulting.com/books-and-guides/the-positioning-manual-for-indie-consultants/01-frontmatter/
- The Point of View Guide: https://philipmorganconsulting.com/books-and-guides/the-point-of-view-guide/0-front-matter/
- The WIP Small-Scale Research Guide: https://ssrg-wip-preview.philipmorgan.net/
HOW I APPLY MY RESEARCH
OpportunityLabs.io is an audience-based marketing agency. We help our clients become a household name to 6,000 prospective buyers and recommenders inside of 6 months by defining an audience and using a mixture of outbound distribution methods to get differentiated, useful, branded educational content in front of them.