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TOPIC: Positioning
In The Positioning Manual for Indie Consultants, you'll gain valuable insights into specialization and positioning, mastering the complexities of establishing a strong market presence. Learn how to overcome the challenges of marketing and commoditization to build a thriving consulting business.
A Complete Guide to Specializing and Positioning an Independent Consulting Business provides a clear path to specialization, navigating the complexities of market positioning. Discover five key specialization strategies and a six-step process to choose the best approach for your unique business.
TOPIC: Point of View
The Point of View Guide helps you develop and clearly articulate a compelling point of view for your business. Learn how to stand out from the competition and attract your ideal clients.
TOPIC: Small-Scale Research
The Small-Scale Research Guide provides the tools and techniques for conducting effective small-scale research. Make data-driven decisions and create strategic plans based on solid research findings.
TOPIC: Intercepting More Opportunity
The Lead Generation Model offers a clear understanding of how clients find service providers, enabling you to refine your lead generation strategies. Learn to optimize your approach and attract more opportunities.
The Lead Generation Map provides a visual overview of effective lead generation approaches. Use this practical framework to build a comprehensive lead generation strategy.
The Junk Drawer
Use POV Writing Prompts to develop and refine your unique point of view. Strengthen your brand voice and messaging through this practical exercise.