Philip Morgan

Profesionally: Helping sales teams increase pipeline volume & velocity; Personally: Enjoying finding a home in Missoula, MT, making photographs, & navigating midlife.

Philip Morgan

MY WORK

Since 2023 I've been obsessed with figuring out how to use curation to create value. This is part of a larger obsession with figuring out what sort of marketing is both efficient and effective for introverted small businesses that sell trust-based expert services but aren't cut out for thought leader work. My current laboratory is The Argonautic and several similar publications I run for paying clients.

From 2020 to 2022 I focused on understanding what point of view is and how indie experts can cultivate and monetize their point of view.

From 2014 to 2020 I was focused on understanding how specialization can help those same introverted small businesses that sell trust-based expert services develop a competitive advantage. I evolved from viewing specialization/positioning as an all purpose silver bullet to a much more nuanced understanding of how specialization, market positioning, marketing based on the early-internet-thought-leader model, direct response marketing, and brand marketing all fit together.

HOW I SHARE WHAT I LEARN

I've authored several books and guides on various topics related to consulting, positioning, and business strategy. Here's an overview of my publications:

Positioning

Point of View

Small-Scale Research

Intercepting More Opportunity

Additional Resources

I'm constantly working to consolidate and improve how I share what I've learned.

HOW I MONETIZE ALL THIS

OpportunityLabs.io is an audience-based marketing agency. We help our clients become a household name to >6,000 prospective buyers and recommenders inside of 6 months by defining an audience and using a mixture of outbound distribution methods to get differentiated, useful, branded educational content in front of them to generate signals that guide targeted outreach.

Coaching services

I'd like to work on a more long-term basis with a W2-shaped whale client who would like to fund me building their marketing program in the way I advocate for. If that's you, please reach out.